Structured Data

When it comes to SEO, everything counts.  Because of this, SEO Manager enables you to include structured data in your store, an important ranking factor for Google. 
Google works hard to understand the content of a page, and with SEO Manager, you can help Google by providing signals ( which are like clues) about the meaning of a page in your Shopify store by including structured data on the page. 
Structured data is a standardized format for providing information about a page and classifying the page content. Think of it like this,   on a recipe page, it helps Google understand the ingredients, cooking time and temperature, the calories, and all pertinent cooking information. Everything a person conducting a search query could want. 
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. 
JSON-LD ( JavaScript object notation - linked data) is the preferred structure data format by Google. SEO Manager automatically injects JSON-LD structured data into your store's theme. 
If your theme already contains structured data, or you would prefer to use another JSON-LD app, you can disable SEO Manager from injecting JSON-LD into your site by adjusting the structured data settings on the Company Info area of SEO Manager.
By default, JSON-LD data is enabled. We suggest that you keep these settings enabled for optimal SEO results.

Here you can include your company's logo, and all relevant social media handles. Additionally, if you have a brick and mortar location- you are able to tell Google more about yourself with local business structured data